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AI activity
  • Reduced CPA by 14% on "Summer Sale — Retargeting"
  • Paused underperforming ad set "Lookalike 3%"
  • Shifted budget to a top-performing campaign
  • Identified a new winning audience: "Engaged Shoppers 25–34"
  • Refreshed a fatiguing creative on Instagram Reels
  • Raised ROAS to 4.8x across active campaigns