Terms of Service
Effective date: January 1, 2026
These Terms of Service ("Terms") are a legal agreement between you (and the organization you represent) and Optiro ("Optiro", "we", "us", or "our") governing your access to and use of the Optiro website and platform (the "Service"). By creating a workspace or using the Service you agree to these Terms. If you do not agree, do not use the Service.
1. The Service
Optiro provides software that helps you plan, draft, manage, and optimize advertising campaigns for third-party platforms, including Meta (Facebook & Instagram) Ads, and may use artificial intelligence to generate suggested campaigns. Optiro is a tool; it is not an advertising agency and is not a party to the relationship between you and any advertising platform.
2. Accounts & Eligibility
You must provide accurate information, keep your credentials secure, and be responsible for all activity under your workspace. You must have authority to bind the organization you represent and be at least the age of majority in your jurisdiction.
3. Acceptable Use
You agree not to use the Service to violate any law or the policies of any advertising platform, to publish deceptive, infringing, or prohibited content, or to interfere with the Service's operation or security.
4. Your Advertising Content & Human Approval
All ads require your human approval before they run
You are solely responsible for the advertisements, creatives, copy, targeting, budgets, and campaigns associated with your account ("Ad Content"). No advertisement is published or served to any audience automatically. Every ad requires explicit human approval by you (or an authorized member of your workspace) before it can run. By approving an ad, you confirm that you have reviewed it and that it complies with all applicable laws, regulations, and the policies of the advertising platform on which it will run. Optiro does not review, endorse, guarantee, or assume responsibility for any Ad Content, and is not responsible for any ad spend, chargeback, disapproval, or account action taken by an advertising platform in connection with your Ad Content.
5. AI-Generated Campaigns
Generated campaigns are published OFF and must be human-reviewed before they start
Optiro may use artificial intelligence to generate suggested campaigns, ad sets, audiences, budgets, and creative ("Generated Campaigns"). Generated Campaigns are suggestions provided for your review only — they are not advice or a recommendation to act. When a Generated Campaign is published to your workspace it is created in an OFF (paused) state and will not spend budget or serve any ad until a human at your organization has thoroughly reviewed it and expressly turned it on. You are responsible for reviewing every Generated Campaign — including its targeting, budget, claims, and creative — for accuracy, legality, and platform-policy compliance before starting it. AI output may be inaccurate, incomplete, or unsuitable; you must not rely on it without independent human verification, and you assume all responsibility for any Generated Campaign you choose to start.
6. Disclaimer of Warranties
THE SERVICE, INCLUDING ALL AI-GENERATED OUTPUT, GENERATED CAMPAIGNS, RECOMMENDATIONS, AND PERFORMANCE ESTIMATES, IS PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTIES OF ANY KIND, WHETHER EXPRESS, IMPLIED, OR STATUTORY, INCLUDING IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT. OPTIRO DOES NOT WARRANT ANY PARTICULAR ADVERTISING RESULT, RETURN ON AD SPEND, REACH, DELIVERY, OR PERFORMANCE.
7. Limitation of Liability
TO THE MAXIMUM EXTENT PERMITTED BY LAW, OPTIRO AND ITS OFFICERS, EMPLOYEES, AND AFFILIATES WILL NOT BE LIABLE FOR ANY ADVERTISEMENTS, AD CONTENT, OR GENERATED CAMPAIGNS CREATED, APPROVED, PUBLISHED, OR RUN THROUGH THE SERVICE — INCLUDING ANY AD SPEND, CHARGEBACKS, PLATFORM DISAPPROVALS OR SUSPENSIONS, LOST PROFITS, OR OTHER DIRECT, INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR EXEMPLARY DAMAGES. Because (a) every ad requires your human approval before it runs, and (b) every Generated Campaign is published in an OFF state and requires human review before it is started, you acknowledge that you retain sole and final control over what is published and what spends budget, and you assume all responsibility for those decisions. Optiro's total aggregate liability for any claim arising out of or relating to the Service will not exceed [THE AMOUNT YOU PAID OPTIRO IN THE 12 MONTHS BEFORE THE CLAIM / INSERT CAP].
8. Indemnification
You will indemnify and hold harmless Optiro from any claims, damages, and expenses arising out of your Ad Content, your Generated Campaigns once started, your use of the Service, or your violation of these Terms or any advertising-platform policy or applicable law.
9. Intellectual Property
Optiro and its licensors own the Service and all related IP. You retain ownership of your Ad Content and grant Optiro a limited license to process it solely to provide the Service.
10. Termination
You may stop using the Service at any time. We may suspend or terminate access for violation of these Terms or to protect the Service or other users.
11. Changes to These Terms
We may update these Terms from time to time. Material changes will be posted here with an updated "Last updated" date; continued use after changes take effect constitutes acceptance.
12. Governing Law
These Terms are governed by the laws of [JURISDICTION], without regard to conflict-of-laws rules.
13. Contact Us
Questions about these Terms? Contact [COMPANY LEGAL NAME], [ADDRESS], [LEGAL CONTACT EMAIL].